Leadership

Meet Deirdre Groves

Vice President of Special Projects

Deirdre Groves is vice president of special projects, collaborating with teams across the organization to advance key strategic priorities for Goodwill of Greater Detroit.

Blair Vesterfelt

Deirdre’s career spans the nonprofit and private sectors, with a focus on fostering collaboration, strengthening communities and driving organizational growth. She served on Goodwill’s Board of Directors from 2016 to 2026, including as board chair and immediate past chair. Before joining Goodwill’s leadership team in 2026, Deirdre served as the founding executive director of Challenge Detroit, where she led strategic planning, partnership development and initiatives that connect talented professionals with organizations working to strengthen Detroit. She also has a background in real estate development, construction management and community planning.

Deirdre was named Crain’s Detroit Business 40 Under 40 honoree in 2024 and has received several regional leadership honors.

She holds a bachelor’s degree in construction management from Michigan State University and a master’s degree in urban planning and real estate development from the University of Michigan.

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